The annual presentation ceremony features performances by prominent artists, and the presentation of those awards that have a more popular interest.
The number of times someone saw the CBS campaign on social as the result of a share from a peer.
This is the number of times someone clicked into the CBS Grammys campaign.
The system captured 1,492 influential consumers with a combine share reach of 784,792.
CBS achieved an opt-in rate of .63 by leveraging this technology through their programming.
CBS saw a 5% increase in Facebook likes during the campaign period.
24 percent of visitors converted into opt-ins, driving 29,643 people to be captured in the system.
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