Contests tap into the essence of powerful marketing psychology and can serve as one of the biggest growth drivers for your brand when done properly. This guide provides you with an 8-step process for designing a contest marketing program that drives growth all year around.
Instagram Stories is expected to generate more ad revenue than all of Snapchat this year making it one of the best places to leverage for influencer marketing campaigns. Learn three sure-fire tips to help you successfully utilize Instagram Stories in your own campaigns.
Duolingo has taken the meme world by a storm. You may be wondering what is the Duolingo meme craze? How did a company that teaches you to speak foreign languages become such a popular meme? Where did the Duolingo meme originate, and more importantly, what can marketers learn from the Duolingo meme craze?
Are you leveraging influencer marketing as a marketing strategy? The industry is expected to be worth between $5 billion and $10 billion by 2020. It’s big business and it’s here to stay, although quickly adapting. Here are five influencer marketing trends to anticipate during 2019.
Access to proper metrics is arguably the most important step when running social sharing contests. It not only enables you to understand the quantifiable impact the contest is having for your brand and your KPIs, but it will also enable you to modify contests in the future to increase performance outcomes. Learn about the metrics we leverage to analyze success.
You have a website and you pay a lot of money in advertising, labor and time to get the traffic that it gets. What if you could take your website traffic and turn it into a traffic generator without interfering with what you currently do? In this article we discuss the integration of incentivized social sharing and how it can turn your current traffic into a traffic driver.
Whether for-profit or not - you are looking to acquire people who will exchange their money for your goods, services or cause-related activities. Most marketing efforts result in one-to-one customer acquisition.
Learn about five different types of contest marketing formats and the benefits of each.
Learn the differences between paid, owned and earned media.
Three different types of influencers and what they can do for your brand.
If you have a dog - chances are good you have people in your social networks that have a dog. If you like Starbucks - chances are good you have people in your social networks that like Starbucks. RYPL gives you the ability to pull these likeminded people into your campaign through their friends' sharing - growing your audience exponentially!
Influencer Marketing is one of those ideas whose time has come – it has already entered the ‘self-evident’ phase. It has quickly become one of the strongest channels in the marketing world. Influencer Marketing has evolved some ‘Best Practices’ that influencers can leverage to become much more effective with their own influence. Following are what we feel are the top 7, most effective benchmarks an Influencer must consider to increase their effectiveness and sustainability as a channel – and create value for brands and agencies – as well as their audience or ‘followers’.
Advocacy Marketing is a type of marketing that focuses on getting your current customers to talk about your brand and products - your message - to those in their spheres of influence. It is a marketing channel that - unlike other channels - brings a measurably higher return on your marketing investment - ‘paid media’ - by acquiring and activating new engagements at a much lower cost!